Something that was eye catching was that there is a small car that is moving on the lines of the logo. The moving car lets you look at the ad again and again.
Similar to the ad i had seen one ad of shahrukh khans ads where he is playing the violin and his legs are moving. Again a very eyecatching way to intice the people seeing the ad.
Volswagon not only does its billboard ad but had recently come up with its holistic marketing communication platform. This also included ads on multiple papers of The Times of India showcasing the various mind blowing features of Volswagon.
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