DoCoMo is about to recreate history with its major innovation that stirred up the Japanese Market in the late 90's. This time around DoCoMo is coming up with the same technology but is using a differnet name. It was called the i-Mode in Japan and now it is called i-channel in India.
What is it?
TATA wants to capture even the data market using this service. With its earleir plans of per second billing it has already acquired a sizable amount of the cellular marke share. Now with Rs. 30/- per month rental you can use unlimited data on your handset.
This is something also tried by Aircel wherein they showcased a lot of data usage from their ads featuring Dhoni. http://www.youtube.com/watch?v=G6EPOX81ueA. But has Aircel been able to pick up from there. I doubt?
Comparing the same strategy to TATA, it would be successful reason being they(TATA DoCoMo) are going to use a better compressed technology that will help them use their spectrum effectively which is finally the raw material for them.
DoCoMo is getting some really tried and tested methods to enter in the indain market. And they are bound to be successful.
Regarding the rental that they are going the charge, Rs. 30/- month, it seems a very reasonable amount for unlimited data usage, people especially youth would be very keen on taking it.
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